Twitch adds default-on 'Training for Generative AI' setting letting creators opt out of Amazon AI training

What happened: In August 2026, Twitch introduced a "Training for Generative AI" account setting (Settings > Security and Privacy) that lets creators stop their channel content, streams, VODs, clips, chat, images, and channel text, from being used in future training of Amazon generative AI models. The control is enabled by default: creators who want out must switch the toggle off themselves. Twitch chief product officer Mike Minton said on a livestream that an opt-in model was rejected because "if it's opt-in, nobody would opt-in." The setting is forward-looking only; Twitch says recommendations, AutoMod safety features, and real-time sponsorship assistance can continue regardless, and Twitch's privacy notice states information can be combined with Amazon customer information to operate and improve Twitch and Amazon products.

Why it matters to creators: This is the main control streamers have over whether their content feeds Amazon's AI models, but it defaults to participation. Creators must actively opt out, and the control does not address any content Amazon may already have used for training.

What is not yet known: What Twitch material Amazon has already used for model training (Minton said he did not know); how many creators opt out; whether the setting satisfies regulators or rights holders.