Bombay High Court grants interim relief restraining AI voice cloning of singer Asha Bhosle

What happened

In Interim Application No. 30382 of 2025 in Commercial IP Suit No. 30262 of 2025 (Asha Bhosle v. Mayk Inc & Ors.), the Bombay High Court granted interim protection to playback singer Asha Bhosle against unauthorized AI cloning of her voice and commercial exploitation of her image, per LawStreet Journal.

Justice Arif S. Doctor held that making AI tools available to convert any voice into a celebrity's voice without permission "would constitute a violation of the celebrity's personality rights," relying on the Bombay High Court's earlier Arijit Singh v. Codible Ventures LLP precedent. Mayk Inc, the first defendant, operates an AI platform that LawStreet describes as enabling users to convert any voice or recording into Bhosle's voice.

Directions against other defendants

• Google LLC was ordered to take down the specific YouTube URLs identified in the plaint containing AI-generated songs using Bhosle's cloned voice; Google's counsel agreed to remove those links and asked for two days to take instructions on broader relief.
• Amazon Seller Services and Flipkart were directed to remove merchandise listings bearing her name/image/likeness within one week and to set up a mechanism for future takedown notifications.
• The court also directed defendants to remove and deliver up for destruction all infringing material, and ordered platforms to furnish subscriber information of sellers/uploaders.
• Mayk Inc and the sketch artist did not appear; the court treated their non-appearance as supporting the plaintiff's case.

Status and limits

This is an interim order, not a final judgment: the court found a prima facie case. The law street report says the matter was posted for a further hearing (the report lists "October 13, 2025," which appears to be a typo for 2026). The order itself is linked via Google Drive in the report but was not independently retrieved for this submission.