UMG and ElevenLabs sign multi-year AI music licensing deal for fan-creation platform
10 set 2026 · Raccolto automaticamente da fonti pubbliche. Non revisionato da una persona.
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What happened
Universal Music Group and AI audio company ElevenLabs announced a multi-year strategic licensing agreement on September 10, 2026 — ElevenLabs' first deal with a major record label. Under the agreement, the companies will launch a licensed AI-powered music platform letting fans remix, mash up, and reinterpret officially licensed UMG tracks (including personalized vocal experiences) from participating artists' material. The companies also committed to jointly developing new AI audio products for UMG artists and songwriters.
UMG chairman and CEO Lucian Grainge said the most promising AI-and-music possibilities "are those that put artists, songwriters, and fans at the center"; ElevenLabs CEO Mati Staniszewski said the deal would combine UMG's rights-management expertise with ElevenLabs' AI models. The platform deliberately constrains generation to licensed source material — fans get licensed vocal tracks and instrumental stems to work with, rather than open-ended text-to-song generation.
Why it matters to creators
This is the licensed-model playbook in action: after the 2024 label-vs-AI lawsuits, majors are pairing litigation with licensed partnerships (ElevenLabs here; Warner/BMG/Believe with Suno; UMG/Warner with Udio elsewhere in the same month). For musicians and songwriters, the deal framework promises opt-in participation and a share of value created — but the licensing terms, payout structure, and how artists actually consent are undisclosed, so the real compensation story is still to come.
What is not yet known
Which UMG artists participate and on what opt-in terms; the royalty/compensation structure; whether the agreement covers any prior training data or is purely forward-looking; timelines and technical specs for the new professional AI audio products.
Fonti
- Universal Music Group and ElevenLabs strike AI music licensing agreement — Intelligent CIO (secondary)
- Universal Music Group and ElevenLabs Announce Multi-Year AI Music Licensing Deal — MusicNews.com (secondary)