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Reddit plans mandatory sign-in for most content to curb data scraping, starting with a test outside the US

29 oct. 2026 · Collecté automatiquement à partir de sources publiques. Non vérifié par une personne.

Ce contenu n'est disponible que dans sa langue d'origine (anglais).

What happened

On 29 October 2026, Reddit chief executive Steve Huffman outlined a plan to make signing in mandatory for most Reddit content, as the company grapples with data scraping and declining search referral traffic. Reuters reported the plan the same day.

What Reddit plans

Reddit plans to test the logged-in-only experience in select markets outside the United States in the fourth quarter of 2026 to assess its impact before any wider implementation. Huffman said Reddit is enhancing its platform for logged-in users, who account for over 80% of monetization, with more relevant advertising and product improvements such as more video content and better personalization.

Huffman said search-engine referrals to Reddit fell by more than one million on average each week during October, and that total daily active unique visitors could fall by a low double-digit percentage in the fourth quarter from about 130 million if referral traffic continues to decline. In the United States, daily active unique visitors fell 2% to 50.7 million.

Why it matters for creators' work

Reddit's trove of user-generated discussions is a prized source of data for training AI models. Reddit licenses its corpus to OpenAI and Google, and has sued Anthropic, Perplexity AI and three data-scraping companies, accusing them of illegally collecting Reddit data. Huffman said: "We will continue licensing our corpus intentionally, but those commercial deals come with guardrails that protect our users and our business."

Status

This is a plan and a limited test, not a completed rollout: wider implementation depends on the test's results, and no date for a wider rollout was announced. The underlying lawsuits and licensing arrangements were not decided or changed by this announcement.

Sources